British Airways - #LookUp
Leading content and social strategy for British Airways, Simon worked with Ogilvy to develop this innovative outdoor campaign which pushed the boundaries of digital out of home technology.
Using flight transponder data to customise digital out of home, #LookUp became a social media phenomenon
Result: A global advertising phenomenon, the British Airways Magic of Flying campaign was awarded over 60 times, including a Grand Prix at Cannes. Judges particularly praised the campaign’s social strategy, with Simon’s #Lookup content and engagement plans turning the campaign into a social media trend.
The online activity generated 1.3M views and 45M social impressions. 364 news articles were published in 118 countries.