Working with Wunderman, Simon created a winning pitch to redesign EY’s global website. With a mission to put EY at the heart of its clients most important conversations, a new kind of experience management and publishing model was required.

Simon set the vision for a deeply immersive and personalised customer-first experience on EY.com, and a revolutionary approach to content publishing.

From pitch to reality, Simon developed global content strategy and editorial guidelines, and consulted on website user experience design to launch the new global EY.com.

Result: The content strategy, issue focussed site design, and new visual identity has driven wide scale business change at EY. From formation of their first editorial board, to changes in their brand and creative styles globally, to a customer-led EY.com site design.