Working in partnership with Wunderman Thompson, Simon designed Microsoft PivotCast to disrupt a tired webcast format with a big attention problem.

Microsoft wanted to engage business leaders on the topic of digital transformation and explore how technologies like AI require strategy that pivots across customers, products and employees.

PivotCast put the audience in control: Three pairs of thought leaders simultaneously debated the same topics, but from different perspectives. The viewer could pivot the webcast, choosing to watch the debate from the perspective of either customers, products, or employees.

Result: All three conversations were electric. 83% of business leaders who watched stayed for the full hour. The Microsoft Pivot brand and visual identity was extended as a series of events for business leaders across Western Europe.